- Martha
Stewart Weddings to Launch First Ever National Online Luxury Wedding Expo on
November 14
- Martha Stewart
Weddings first special Destination Weddings issue to hit newsstands November 9
NEW YORK, Oct. 14 /PRNewswire-FirstCall/ -- Martha Stewart Living
Omnimedia, Inc. today announced that Martha Stewart Weddings, the
best-selling weddings magazine on newsstands, will launch the first ever
national digital Luxury Wedding Expo, an online destination where women across
the country can have access to the latest bridal information and learn more
about wedding planning and trends. In addition, the company announced that
on November 9, Martha Stewart Weddings will publish Martha
Stewart’s Destination Weddings & Dream Honeymoons, the
magazine’s first special issue on destination weddings and honeymoons.
On November 14, the Martha Stewart Luxury Wedding Expo kicks off
online with a live two-day event where brides will be able to browse the
digital booths of leading bridal vendors and interact directly with vendor
representatives, Martha Stewart Weddings editors and bridal experts. Brides
will be inspired as they learn planning tips, creative cost-cutting ideas,
fashion advice and more. The expo, which is taking registrations at http://www.luxuryweddingexpo.
is open from November 14 until February 28, 2010, allowing brides anywhere to
access inspiring ideas, resources and information when they need it as they
plan for their big day.
Amy Wilkins, SVP Publisher, Martha Stewart Weddings stated:
“Our digital expo, which features 29 advertisers in bridal fashion, fine
jewelry, registry, travel and more, is the first of its kind. It also reflects
the trail-blazing spirit that distinguishes our brand, which appeals to the
bride who places a high premium on quality and who is always looking for fresh
ideas that allow her to put her unique stamp on every aspect of her special
day.”
Commenting on the special Weddings travel issue, Ms.
Wilkins added: “Destination weddings are a growing trend. Those who
envision a distant setting for their nuptials will find the perfect guide in
our special issue, which is the bride’s passport to the destination
wedding and honeymoon of her dreams.”
The first ever Martha Stewart’s Destination Weddings
& Dream Honeymoons will share insider tips and beautiful, creative
ideas on how to throw a destination wedding with panache and on a budget. From
choosing the right location to inspiring ideas to personalize their nuptials,
the special issue will provide brides access to everything they need to plan
their destination wedding. On newsstands November 9, the issue comes at a time
when destination weddings are on the upswing. According to recent research from
Martha Stewart Weddings and The Futures Company (formerly Yankelovich),
31% of brides ages 21-30 are planning to have a destination wedding; previous
studies indicated that destination weddings represented 10% to 20% of all
weddings.
“We are thrilled to be celebrating Martha Stewart
Weddings’ Crystal Anniversary and proud to be providing the most inspiring
ideas, the best products and the most trustworthy resources to help brides
realize the wedding of their dreams,” said Darcy Miller, Martha
Stewart Weddings Editorial Director.
The online expo and special issue coincide with the 15th
Anniversary of Martha Stewart Weddings magazine. The magazine is the
cornerstone of MSLO’s Weddings franchise. The franchise also encompasses
extensive online content on www.marthastewartweddings.com,
including wedding planning tools and local vendor search powered by
WeddingWire, blogs featuring MSW expert editors, and robust, exclusive content
such as a D.I.Y. weddings center and off-the-runway wedding gown collections,
as well as video-on-demand, television specials and radio programming on Martha
Stewart Living Radio on Sirius Channel 112 and XM Channel 157. This past year,
MSLO announced plans to introduce destination wedding packages with Sandals and
Beaches Resorts and partnered with Crane & Co. to develop stationery
products including personalized wedding invitation suites. In addition, the
Martha Stewart Collection exclusively at Macy’s, which ranges from linens
and kitchenware to fine china with Wedgwood, is the No. 1 brand on Macy’s
bridal registry. In 2008, MSLO took an equity stake in pingg.com, an online
invitation and planning company. The company also offers weddings-related books
such as Weddings by Martha Stewart and Martha Stewart’s Wedding Cakes.
About Martha Stewart Living
Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses
four magazines, including the company's flagship publication, Martha Stewart
Living, periodic special issues and books. The marthastewart.com website
provides consumers with instant access to MSLO's multimedia library, search and
find capabilities, recipes, online workshops, community and personalization, as
well as wedding-planning tools powered by WeddingWire and digital invitations
with pingg.com. The Broadcasting segment produces such programming as the
Emmy-winning daily, nationally syndicated television series, "The Martha
Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and
XM Radio 157. In addition to its media properties, MSLO offers high-quality
Martha Stewart products through licensing agreements with carefully selected
companies, including the Martha Stewart Collection exclusively at
Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts
with EK Success at Wal-Mart, Michaels and independent retailers, Martha
Stewart for 1-800-FLOWERS.COM and more. In 2008, Emeril Lagasse joined the
Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's
media and merchandising business, including television programming, cookbooks,
and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
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